TheCrestCenter
UX/UI DESIGN
Overview
The Crest Center is an online platform that supports the local community by proving activities and offers event rental services.
My Role
UX/UI designer
Duration
2 Weeks
Tools
Photoshop,Figma,wix
The Background &
Challenge
The Crest Center’s mission is to help people involved local community by offering programs and activities. My client wants to build an MVP of the website as soon as possible, the goal is to make people can register for upcoming events in July.
Competitive analysis
After discussing details about the website with the client, I did some research about some similar websites the client wants to refer to. This is helpful to make design decisions about the functions of the website.
(http://www.gwinnetthealthfairs.com/)
(https://www.northatlantafitlife.com/)
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Pain points:
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the same picture for different activities is less attractive for users
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lack of hierarchy on the home page makes users confused
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lack of events details on the register page
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disorganized sponsor banner
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Deliver
Sitemap-v1.0
Sitemap-v2.0
Discover
Define
User goals: an effortless way to register activities
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Design solutions
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Providing quick access to the subscribing updates
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Success metrics
Subscribers growth
Minimizing the efforts to register activities
Registration completion rate
Decreasing the completion time
Ideas
Not adopted
The countdown timer on the homepage
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Add a count timer to every event on the home page to encourage people to register
Make noise on the page and technical constraints on the Wix platform, maybe we can add one countdown timer for the main event in the future.
Subscribe page
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Users can easily access to get updates
Making the nav bar more overwhelming and increasing users’ cognitive load
Wireframes
Design decison 1
The list layout of events
For new users, they can get more detailed information directly on the events page
Rather than click the Register button to know more information compared with the grid layout.
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Design decison 2
Request tour online
People don’t have to download the form online and sent it back to the crest center email, they can choose the date and make an appointment on the contacts page
